There is a deep connection between the people who power Alabama and the people who count on it every day. This spot reveals that relationship through quiet moments of cause and effect — subtle but powerful reminders that behind every experience, there’s someone making it possible. From comfort and connection to progress and possibility, every action from their more than 6,000 employees touches lives across the state, every day.
Following its acquisition by Aramco, Valvoline entered the Kingdom of Saudi Arabia for the first time, bringing with it over 150 years of experience in engine protection and performance. In the Kingdom, driving is more than a necessity. From extreme desert heat and dust to long-distance commutes and off-road terrain, vehicles here face conditions that push engines to their limits. This environment doesn’t just demand durability. It demands trust. The brand’s long-standing promise, "For the Life of Your Engine," became the foundation of the Saudi launch. Not just as a headline, but as a commitment to protect, perform, and deliver lasting confidence to every driver. In the Kingdom of Saudi Arabia, that legacy continues with a clear promise: to protect the life of every engine, every day.
For years, the residents of Cullman, Alabama didn’t perceive Cullman Regional Medical Center as a reliable source for their medical needs, which lead them to larger markets for specialized care. We challenged perceptions by leveraging a sports marketing mentality — highlighting their dedication towards constant improvement through one rallying brand platform.
There’s no better opportunity to explore the possibilities of AI video creation than when Runway has a Big Ad Contest for Products that Don’t Exist. The brief was simple: show that owning this hose is the moment a person crosses the threshold from ‘young person’ to ‘officially an adult’. And, well, we were reminded of that awkward moment when our own Dad’s sat us down for a little coming-of-age talk. Of course, there’s an irony to our tagline ‘Grow Up’, as it’s something we may never do.
There are many decisions that lead you to your college experience. How do you know you’ve made the right decision? In the midst of the busy-ness, there isn’t much time spent mulling it over. But your parents are sure to ask a million questions, and in that moment, you just know.
The world is being written in a new language—code. That’s why Apple chose to fund Ed Farm in Birmingham, Alabama. Their goal? Help equip students and educators with the tools they need to understand coding. We translated that goal into an immersive campaign that all people could comprehend.
A storm hits. A tree limb falls. The power flickers. Then, within seconds, the power is back on. This isn’t a fluke. This is the result of a complex system of technology and team members working together to prevent outages across Alabama. As experienced by everyday people doing everyday things, these ‘blinks’ in power aren’t inconveniences. They’re innovations. Turning what could have been hours-long outages into mere moments, Alabama Power’s outage prevention technology is just one more way they’re investing in the people they serve.
When Fox Sports calls you to make a Superbowl ad with a deadline of a month, you say yes. At least, that’s what we did. Daytona is NASCAR’s birthplace. It’s the race that separates the greats from the forgotten. Where history gets written over 500 miles of pavement. And it didn’t get a name like The Great American Race by being easy. It earned that.
