Teachers Are the Real Influencers

These days, influencers are everywhere. We look to them for inspiration, recommendations, and hang on every word they say. The idea behind an influencer hasn’t changed, the person has. But when it comes to inspiring a group of people, making engaging content, or gaining hundreds of new followers every year — no one is more of an influencer than a teacher.

With one in three kids under the age of 18 wanting to be a content creator, we developed a campaign that helps re-contextualize teaching for the next generation of job-seekers. We created a digital, social-centric campaign that highlights the fun, engaging, and influential nature of a job as a teacher.