For years, the residents of Cullman, Alabama didn’t perceive Cullman Regional Medical Center as a reliable source for their medical needs, which lead them to larger markets for specialized care. We challenged perceptions by leveraging a sports marketing mentality — highlighting their dedication towards constant improvement through one rallying brand platform.
There are many decisions that lead you to your college experience. How do you know you’ve made the right decision? In the midst of the busy-ness, there isn’t much time spent mulling it over. But your parents are sure to ask a million questions, and in that moment, you just know.
The world is being written in a new language—code. That’s why Apple chose to fund Ed Farm in Birmingham, Alabama. Their goal? Help equip students and educators with the tools they need to understand coding. We translated that goal into an immersive campaign that all people could comprehend.
When Fox Sports calls you to make a Superbowl ad with a deadline of a month, you say yes. At least, that’s what we did. Daytona is NASCAR’s birthplace. It’s the race that separates the greats from the forgotten. Where history gets written over 500 miles of pavement. And it didn’t get a name like The Great American Race by being easy. It earned that.
Bayer Properties owns a variety of outdoor shopping centers that bring joy to millions of people’s lives. That’s especially true during the holidays. So when 2020 tried to take the magic away, we brought it back. Utilizing illustration, poetry, animation, and our vivid imaginations — we created a campaign complete with the magic and wonder only Bayer can provide.
